Pasquale D'Silva
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Designing the Face of Forrst
Before the jabber, a little history:
Long before the opening leg of my tour, my good pal Chris Kalani introduced me to a little project named Forrst. While it was a quickly slapped together prototype, Kyle Bragger was definitely onto something, as people started to chatter about his project.
Forrst was and is a unified community for designers & developers. Nothing more or less. To me, it’s something that fills that void which existed (until now) when web forums died out. I remember getting to hang out on them for hours and hours on end, and meeting some of my best friends through them.
So naturally, a project like this was something that very much sparked my interest.
I’m not a traditional graphic design. I’m an Animator & Illustrator with roots in traditional design & webdesign. However, understanding how the internet works has allowed me to collaborate on unique projects that most animators or designers don’t get a chance to do. It means I understand what’s ticking in the brains of the fine chaps that make the internet, and I can help weave my funny ideas into their work.
The Concept
Kyle wanted a very stylised aesthetic for landing page, and something that would tie into the rest of the site. I worked with the very talented Adam Kopec, who designed the internal layout, and tamed my illustration work enough to co-operate within a browser. We also worked together to refining the UX & UI design of the internal site.
We drew color inspiration from 1960’s Yogi Bear, and it turned out to fit the Forrst metaphor like a glove.
Logo Mark
This was something that went through a few revisions and spreads to get just right. We wanted something very balanced, that would work in single/dual/multiple tones, and have a clean form:
The key to this was finding a clean silhouette. A shape that was memorable and easy to reproduce. There really isn’t a whole lot of psychology behind it as some people might like to think. It’s just about fleshing out some ideas until something feels right - then making some adjustments.
The Landing Page
We crushed this guy out tremendously fast after I nailed down the feel of the logo. Kyle had a rough idea of what the home page’s elements needed to be, so I took it and ran with it. Adam started laying the elements down as I crushed them out at the VaynerMedia HQ:
And of course, the final composition:
Onward
It’s been great to work on a product that I use and love. Building a face for forrst has been one of the most rewarding projects I’ve been involved in. The community is continuing to grow and remain incredibly active, buzzing with some wonderful talent, ideas, & general discussion. There’s definitely a whole bunch of nifty tricks up Kyle’s sleeves for the future.
And this is an obvious, but : If you are a designer or developer who is not on forrst already, I absolutely recommend applying now!
Seacrest out.
// If you would like a forrst invite and don’t already have one, drop a comment with your email address and a link/tell me about your project. You might just get lucky.
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seeing Pasquale’s...are obviously interesting...like design,...
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