Marissa Mayer should delete her copy of the creative suite instead of trying to direct a logo redesign:
Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy.
Are you fucking kidding me? It’s something you can’t break down with ‘cool math’ & numbers. She sounds like a robot asking how to empathize with human beings.
Yahoo’s old logo was dated, poorly typeset, but had real character. It was memorable. This is a step backwards.
Marissa is about as informed as will.i.am on branding.