Every year, truly amazing short films play at festivals around the world. They dazzle audiences and win prizes. The filmmakers’ visions are embraced and championed by the festival organizers. After the festival circuit, however, the picture isn’t as bright.
Lacking commercial options, many short filmmakers consider uploading their work to a video hosting site. But YouTube and Vimeo are designed to sell ads, making them less-than-ideal homes for artful, visionary filmmaking. Consequently, many of the best filmmakers opt not to put the work online at all.
This is a huge loss, both culturally and commercially. Great short films enrich the spirit. They deserve a home online that is designed for them — their own “theater”, where any curious mind can buy an unobstructed view and let the film wash over them.